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CASE STUDY:
BUNNEY'S INC.

HOW BUNNEY'S INC. MODERNIZED ITS MARKETING

About Bunney's Inc.

Established in 1990, Bunney’s Inc. has evolved from a General Contractor to a leading force in Industrial and Commercial Construction and Maintenance, specializing in the energy industry. Their story is not just about buildings; it’s about building a brighter future for generations.

The Bunney's Inc. Challenge

With over $40M in annual revenue, Bunney’s Inc. had a strong business foundation, but virtually no modern marketing infrastructure. Their digital presence was outdated, search visibility was minimal, and they lacked systems to track or nurture leads. They needed to modernize fast to sustain growth, attract new customers, and compete in a digital-first marketplace.

Our Approach

We built Bunney’s modern marketing foundation from the ground up, focusing on visibility, lead generation, and scalable systems.

Our initiatives included:

  • Website Rebuild: Developed a new, conversion-optimized site that reflected Bunney’s credibility and value in the marketplace.
  • SEO & Content Strategy: Executed an SEO program that grew search traffic from 50 to over 2,000 daily searches, creating a strong inbound pipeline.
  • CRM Implementation: Deployed a CRM to centralize lead management, automate follow-up, and track ROI.

Targeted Advertising: Launched paid campaigns designed to reach high-intent prospects and feed the CRM with qualified opportunities.

The Results

Bunney’s transformed from offline to omnichannel, and the numbers tell the story.

  • Fifty website daily searches increased to more than 2,000
  • Minimal monthly leads increased to more than 75 per month

They went from no CRM and tracking in place for clients and prospects to a fully implemented, integrated, and automated platform. From no marketing leadership or strategy to a clearly defined demand generation and growth strategy. Our strategic partnership was built with executive oversight.

 

The Impact

Today, Bunney’s runs with a modern marketing engine that generates consistent leads, measurable ROI, and executive-level visibility. They view our team as an integrated part of their leadership group, trusted to guide strategy, manage systems, and deliver ongoing growth.

Key Takeaway

Even established companies can unlock exponential growth by upgrading their digital presence, activating data-driven systems, and aligning marketing with executive strategy. Modernization creates momentum.

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