Royal Engineering was founded in 1991 by Steven R. Griffiths. Steve had been working as an electrical engineer in Arizona for Intel Corporation and realized the need for an electrical consulting engineer in the Southern Utah and Utah County areas. With the help of a previous employer, Randy Wilkinson of Wilkinson Electric (St. George), the company was formed and headquartered in Springville, Utah.

Royal Engineering had a strong technical reputation but lacked the marketing systems and positioning needed to compete for high-value contracts on a national scale. Their online presence was minimal, lead tracking was fragmented, and their brand didn’t reflect the quality or scale of their work. They needed a modern marketing foundation to generate inbound demand and build credibility with prospective clients.

We developed a fully integrated marketing and lead management system that positioned Royal Engineering as a trusted, capable, and competitive national firm.

Our initiatives included:

• CRM Implementation: Launched a centralized CRM to streamline lead capture, tracking, and follow-up.
• Website Rebuild: Designed and developed a modern, responsive website that showcased their expertise, projects, and capabilities.
• SEO & PPC Campaigns: Executed targeted campaigns that improved visibility, attracted qualified traffic, and drove consistent inbound leads.
  
• Positioning Enhancement: Refined brand messaging to emphasize reliability, precision, and national-scale project delivery.

Royal Engineering transformed its market perception and inbound opportunity flow.

• Build lead management capability: Fully implemented CRM system
• Modernize digital presence: High-performing, credibility-driven website
• Generate consistent inbound leads: SEO & PPC campaigns delivering steady flow
• Strengthen competitive position: Improved credibility with nationwide prospects

Royal Engineering now operates with a clear, consistent marketing strategy that supports long-term growth. Their upgraded brand and digital systems have enhanced visibility, improved lead quality, and increased their ability to win large-scale, high-value contracts.

Strong positioning wins strong contracts. When engineering excellence meets marketing clarity, firms can compete, and win, on a national stage.

Achieve CMO bridges the gap between strategy and execution. Unlike traditional fractional firms, we embed with teams to design lean, data-driven marketing engines that scale.

From market positioning to pipeline growth, we help CEOs and marketing leaders unlock sustainable performance through clarity, alignment, and principle-centered leadership.