The Marketing ROI Benchmarks & Performance Insights Report — 2026 Edition
What Smart Companies Invest. What They Get Back.
In a market where every dollar counts, understanding your marketing ROI isn’t optional, it’s essential. The Marketing ROI Benchmarks — 2026 Report from Achieve CMO reveals how leading companies are allocating budgets, tracking performance, and optimizing spend to maximize impact.
Backed by data from WARC, IPA, Deloitte, and Gartner, along with Achieve CMO’s proprietary analysis of mid-market firms, this report sets the new standard for marketing performance measurement.
What You'll Learn
Inside the 2026 report, you’ll find:
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ROI Ranges by Sector — Benchmark your performance against peers in SaaS, Professional Services, Healthtech, and more.
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Budget Allocation Trends — Learn how the best-performing companies distribute spend across brand, demand gen, and retention.
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Conversion & Funnel Metrics — Understand average CTRs, CVRs, and cost-per-lead ratios across industries.
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Marketing Mix Effectiveness — See how shifts toward AI-driven optimization and performance accountability are changing the game.
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Planning & Accountability Frameworks — Learn how top CMOs are connecting strategy, spend, and measurable results.
Whether you’re building your annual plan or fine-tuning your growth engine, these insights help you make smarter, data-driven decisions.
Who Its For
This report is built for:
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CEOs and Founders who want transparency and accountability in marketing investment.
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CMOs and Marketing Leaders responsible for delivering ROI to the boardroom.
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Investors and Advisors evaluating performance across portfolio companies.
If you’re aiming for marketing that’s measurable, defensible, and scalable—this report is your roadmap.
Why It Matters
Most companies either overspend without clarity or underspend without confidence. The Marketing ROI Benchmarks Report bridges that gap by showing what high-performing organizations achieve for every dollar invested.
You’ll see what works, what’s changing, and how your marketing efficiency compares to industry leaders—so you can plan budgets that truly drive business growth.
Inside the Report
📊 15+ pages of verified data, frameworks, and benchmarks
💬 Insights from marketing executives and fractional CMOs
📈 Cross-industry ROI ranges and funnel ratio comparisons
🔍 Budget allocation models by growth stage and revenue tier